There are three major market limitations in the self-balancing electric scooter industry. The first is the big company's technology monopoly. It is easy for us to pay attention to the high price of the electric drift hoverboard, taking Segway i2 for example; the price is as high as $5000, equivalent to the price of five 125cc. motorcycles. The over high prices, on the one hand, lies in the advanced technology; on the other hand, it also lies in the technology monopoly by large companies. From R & D to real marketing, it needs a long period, large companies must through technical patent monopoly to earn back its early investment. Therefore, for the new electric scooter manufactories, there are only two choices: either buy patent, or independently research and development. And for consumers, they cannot be expected to pick up big cheap in the short term.

Then, it is the chaos marketing system. First, in terms of sales platform, most of the electric self-balancing scooters are sold through the official website, Amazon and other online spending mode. the lack of systematic physical stores, and distributors operating is far more powerful than the manufacturers. On one hand, it is difficult to obtain customer trust; on the other hand, it will make fake and shoddy products rampant. Secondly, in terms of brand positioning, although it can stir the public curiosity, but it fails to elaborate its application features. Also in terms of maintenance system, most of self-balancing scooter manufacturers are quite immature, taking no consideration to the distributors’ after-sales ability.

Last, it is the government policy. The design idea of electric scooter is free operation without limitations, but many countries have limited its use. The United States has banned electric hoverboard driving on the sidewalk, and many European countries have completely banned the operation of its hybrid vehicles, which is contradictory to its initial product will. And Japan, Singapore and other countries have also developed a lot of specific traffic regulations.