Abstract: South Korean TV drama fans might have been aware of intelligent self-balancing scooters since they constantly appear in different drama series. Electric self-balancing scooters have been well-received in this fashionable country. Airwheel Technology, as the industry leader, has gained access to South Korean market for long and made a hit in the country.

South Korea is a developed country in Asia. The country has swept the world with K-pop. As a kingdom of fashion, the country always leads the latest trend. When intelligent self-balancing scooter emerged in public view, South Korea has become a hot market to be seized by self-balancing scooters producers. Airwheel Technology entered the Korean market in 2014 and now it has taken root in the country step by step.

Before entering the Korean market, Airwheel has made a practical market survey through some online platforms. Airwheel has offered various trial opportunities for electrically operated product fans to promote the brand. Airwheel Technology periodically train Korean dealers and center on customer service to boost brand trust.

Airwheel strategically sponsors TV media, promotes online and attends large-scale exhibitions to expand brand awareness in Korea. Airwheel electric scooters are used not only for daily commuting now. Some Korean agents have pioneered in cooperation with some grand hotels and vocational villages, where intelligent self-balancing scooters could serve as transport facility for short distance.

Airwheel also collaborates with local companies to provide rental service for scenic spots and mega-events. The special services bring in more income for dealers and push the market for diversified development.

It is expected that Airwheel will go from strength to strength and make the intelligent self-balancing scooter culture a national tide in the country.